10 Ways to Get Your Content to Show up in ChatGPT, Perplexity and Other LLMs

So you want your content to get picked up by AI searches. Now what? Here’s a step-by-step guide to help you update your existing assets — be it your website, YouTube, and other channels — as well as explore third-party collaborations to help you get picked up by AI.

First, What Are the Core Differences Between SEO and AIO?

AIO

Clear, concise, contextual content that promotes an answer, best organized as topic hubs with details in sub pages.

• All About Collaboration and Context
• Providing the best answer is focus
• Written for people
• Crawls the web for answers (not just search engines)s
• Delivers the best answer
• All about simplicity and quality content

Top Places LLMs Like ChatGPT and Perplexity Pull Content

There is so much here! Digesting this data will be a separate blog post altogether with recommendations. In short, share your insights, answer questions, collaborate, deliver a great product, and get reviews to get your content in these primary sources.

MapBox – 11.3%
Open Street Map – 11.3%
Instagram – 10.9%
Mapquest – 9.8%
Walmart – 9.3%
eBay – 7.7%
LinkedIn – 5.9%

* Source: (Reddit) u/SeaworthinessEasy122 / r/coolguides

Phase 1: Web-Related Strategies – Content

#1 – Pick three of the top sources that make the most sense for your business. Start engaging, getting customer reviews, and/or optimizing your content/listings to boost your credibility. You may need to pay to play.

#2 – Make sure your website content has clarity: descriptive headers, bullets, short paragraphs.

#3 – Include summaries, stat blocks, quotes, FAQs.

#4 – Get listed in any relevant directories/lists. Again, you may need to pay to play.

#5 – Ask customers/partners to write reviews on App Exchange, Google, Yelp, and other directories.
#6 – Start engaging and collaborating everywhere you can.

Phase 2: Web-Related Strategies – Optimization

#7 – Add SEO – Title, description, keywords on all key pages.
#8 – Feed content to AI providers.
#9 – Crosslink related website content and link to other sites as applicable.
#10 – Create concept overviews – lists, reviews, tools, checklists instead of individual topics. (Perfect for blog topics!)

How I can help

If you need help identifying and implementing your AI content strategy, let’s connect. I am your go-to marketing expert and can help you navigate the complexities of AI, how to leverage it, and when to augment it. When you hire one — instead of a separate marketer, designer, writer, and project manager — the savings add up!