by Heather Humphreys | Jun 2, 2026 | Graphic Design
I see designers scoffing at creating work in Canva or other ‘lesser’ apps. The reality is that a good designer can create something wonderful in whatever you’ve got. Over the years I have found customers don’t have the Adobe Suite, or Figma, or whatever the latest...
by Heather Humphreys | Dec 4, 2025 | AI Tips - CaptAIns Watch, Marketing Strategy, Social Media
While much of the focus of AI advice I see is related to how to craft the best prompts for AI, I don’t see enough suggestions for how to get your content picked up by AI. I began this topic with a blog post recently that recommends 10 Ways to Get Your Content to Show...
by Heather Humphreys | Nov 18, 2025 | Ads, Branding, Copy Editing, Graphic Design, Print Collateral and Signage
For 20 years and counting, we bring the “oh” to the annual Western Snow & Ice Conference and National Snow Roadeo. We receive a theme, and from just that we design the branding for the year that includes a fresh layout for the 16-page, mailable...
by Heather Humphreys | Nov 4, 2025 | AI Tips - CaptAIns Watch, Marketing Strategy
So you want your content to get picked up by AI searches. Now what? Here’s a step-by-step guide to help you update your existing assets — be it your website, YouTube, and other channels — as well as explore third-party collaborations to help you get picked up by AI....
by Heather Humphreys | Oct 23, 2025 | Marketing Strategy, Messaging, Sales Strategy
I love a good quote. Recently, I was revisiting Seth Godin’s advice and this one is still one of my favs: “People do not buy goods and services. They buy relations, stories, and magic.” In my previous post How to Create Value-Based Messaging, I talked...
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