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Magic: The Secret Ingredient for the Perfect Pitch

Magic: The Secret Ingredient for the Perfect Pitch

by Heather Humphreys | Oct 23, 2025 | Marketing Strategy, Messaging, Sales Strategy

I love a good quote. Recently, I was revisiting Seth Godin’s advice and this one is still one of my favs: “People do not buy goods and services. They buy relations, stories, and magic.” In my previous post How to Create Value-Based Messaging, I talked...

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