by Heather Humphreys | Nov 18, 2025 | Ads, Branding, Copy Editing, Graphic Design, Print Collateral and Signage
For 20 years and counting, we bring the “oh” to the annual Western Snow & Ice Conference and National Snow Roadeo. We receive a theme, and from just that we design the branding for the year that includes a fresh layout for the 16-page, mailable...
by Heather Humphreys | Nov 4, 2025 | AI Tips - CaptAIns Watch, Marketing Strategy
So you want your content to get picked up by AI searches. Now what? Here’s a step-by-step guide to help you update your existing assets — be it your website, YouTube, and other channels — as well as explore third-party collaborations to help you get picked up by AI....
by Heather Humphreys | Oct 23, 2025 | Marketing Strategy, Messaging, Sales Strategy
I love a good quote. Recently, I was revisiting Seth Godin’s advice and this one is still one of my favs: “People do not buy goods and services. They buy relations, stories, and magic.” In my previous post How to Create Value-Based Messaging, I talked...
by Heather Humphreys | Sep 15, 2025 | Writing
When helping clients with writing, I find it’s very easy for them to focus on what I call “speeds and feeds.” These would be the product/service specs. How many TB of storage, how fast it goes, how big or small it is, how many hours of service are...
by Heather Humphreys | May 20, 2025 | Branding, Graphic Design, Social Media, Writing
As a multi-faceted designer, one of the fun things about updating your own website is looking back at all the cool things you have created for clients. (Yes, I am tooting my own horn.) This recap shows just some of the work Ken Giffin and I have done together for his...
by Heather Humphreys | May 12, 2025 | AI Tips - CaptAIns Watch, Writing
You know why AI uses an em dash? Because it’s awesome! Sure, a comma can get the job done; even the misunderstood semicolon can work its way in there too to create that intentional pause our brain needs when reading. What’s often missing with other punctuation? A...
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